Interesting things are happening in the sneaker/partnering news department this week. Run-DMC's abandoned their Adidas loyalty to Nike by releasing a Nike+ running soundtrack. And on the heels of that is Vice Brazil's launch with partner Converse in tow. Kicking…
Continue Reading →Earlier this year we told you about a high-profile Brazilian skate art exhibit called Expo Skate Obsession at Maze Skate Shop that brought together the most known names in the discipline into one building. The project went so well that…
Continue Reading →Despite the seriously crappy weather we've been experiencing here in Sao Paulo that's wetting down all moods, the buildup is nevertheless mounting as the best athletes in skate, BMX and motocross are landing in Brazil's concrete jungle this week for…
Continue Reading →From Ed Templeton to the Art Dump and stretching back to the Dogtown days, the world of skate plays a big part in the creative process, one that runs parallel with the sport itself and constantly reinvents itself as long…
Continue Reading →To introduce its Adidas Skateboarding line in Brazil, Adidas has gone old-school and revamped a 1985 Kombi Volkswagen with its trademark three stripes in a blue color theme and sketches by legendary skater Mark Gonzalez, stocked it with gear and…
Continue Reading →You're getting the first look at Nike Sportswear in Brazil's new pop-up store Canarinho in the Gallery of Rock in Sao Paulo and its accompanying Brazilian-produced line. Gallery of Rock is a multi-story behemoth of stores in the city's decadent…
Continue Reading →In another well-curated proposal, Choque Cultural's chronicling the art of text in Caligrafia, its latest exhibit. Jumping off from Chaz Bojorquez's famous East L.A. tags, the show features a diverse array of styles from 40 international artists. Hardly anything is…
Continue Reading →In 2007, a tiny Brazilian sneakers blog started tapping into the kicks obsessions of its citizens, but as we are with most things, we were on their potential from the get-go. Two years later, it's built up a veritable reader…
Continue Reading →Going through my ridiculously large memory box this past weekend, I came across a few particularly classic '80s items amidst old report cards and photos: colored rubber bracelets, a two-sided Swatch phone and a photo of me wearing clear jelly…
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