Vice Brazil/Converse: The Way We Run

Interesting things are happening in the sneaker/partnering news department this week. Run-DMC’s abandoned their Adidas loyalty to Nike by releasing a Nike+ running soundtrack. And on the heels of that is Vice Brazil’s launch with partner Converse in tow. Kicking off Tuesday is The Way We Run, a multi-track of events spanning art, music, fashion and skate in Sao Paulo, like a meet and greet with team skaters and DJ sets, all taking place at various high-profile places for six weeks. The event ends with a surprise show. I met Vice Brazil publisher Tony Cebrian a few months ago, who told me he has big plans for the Vice empire’s South American version of the free magazine, including featuring stories that will knock any generalizations of Brazil right out of the water. Look for a translated version of those stories to wind their way to your copy of Vice soon. I’m looking forward, just as you likely are, of seeing some Dos and Dont’s from below the Equator.