Interesting social experiment taking place here. Not entirely sure it will work, but good effort. Awkwardprice is a buzzy viral experiment where advertisers catch the attention of the public by paying crazy money for common and worthless items sold on…
This should be amusing: Target rented out the entire Standard Hotel in NYC and are doing a huge light/music show with dancers in the rooms. Daft Punk's lighting guys are doing the light show, Spike Jonze's brother Sam Spiegel composed…
QR "Built Code" using Frisk mints in Japan. Check it out. SET is now promoting the use of what we call "built" codes. We believe that these codes offer brands a unique opportunity to connect the real world to the…
If you dream of being a great filmmaker, this could be Your Big Break. Write a screenplay for a 3-minute film that ‘captures the spirit of 100% Pure New Zealand, the youngest country on Earth’, and you could be one…
The PUMA Index is a real stock ticker, with a twist. When the market goes down, our models' clothes come off, all the way to their PUMA Bodywear. "So when you lose your shirt, so do our models..." Pretty entertaining.…
Last year, Panasonic hosted the Next Generation Talent to give UK design students a crack at creating an advertisement and win a bunch of gear. They let me sit on the judges panel and blab on and on about some…
My friend Eric Chan (Eepmon) just recently just finished two art pieces done for Yahoo! in South East Asia, for a campaign called "BIG IDE CHAIR". This is one of the two pieces he created for their event. Great, as…
Campanhainstantanea: Enter in $5,000 for a budget at first, and click the different resulting components. Then do the same for a $5,000,000 budget. Awesome. From the creators at Gringo: You may be way above the little calamities of regular client…