Adidas Skateboarding Kombi: Sao Paulo

Posted on August 22, 2007 Under Life

To introduce its Adidas Skateboarding line in Brazil, Adidas has gone old-school and revamped a 1985 Kombi Volkswagen with its trademark three stripes in a blue color theme and sketches by legendary skater Mark Gonzalez, stocked it with gear and is taking the show(room) on the road for a five-month tour of Sao Paulo. The concept is of a mobile pop-up store, which Adidas hopes will click well with skateboarders and anyone who likes traveling on four wheels, no matter their size. Samsung's hooked into the promotion too, pitching in with a TV that will run skateboard videos and MP3 players filled with playlists compiled by famous skaters.

Photo via Marketrix