The Collective Subconscious

The Collective Subconscious is a very interesting installation project at UCLA that “imprints a dynamic collage of reverberating thoughts on public space as people move through it”. Each person is given a unique RFID tag, and they can associate a personal message with it– and modfity that message on a web page. “When a visitor places the tag near the RFID sensor, the data is sent to a computer and the new message is added to the collage with a short highlight. If a word in the new message is already present in the collage, each instance of that word would highlight and reverberate, echoing in unison the idea they are trying to convey. The message would then slowly fade into the background, waiting for repetition of its words. The collage generated is then projected onto a wall.”

Via WMMNA