Watching the slow and decisive adicolor relaunch has been fascinating, all the advertising and marketing has been dead on and executed so well. The latest stunt is some fun product placement which puts the adicolor products in "real-life scenarios"-- slipped…
Continue Reading →I had a chance to see the Adicolor demo at an Adidas Store in Boston last weekend and just had to share how much I enjoyed watching the creative process. The pure white ground really lets the artist imagination flow--…
Continue Reading →I've long said that corporations need to operate within the laws of the universe in which they're exploring. Adidas (or their European advertising company) clearly understands this with their latest Adicolor campaign-- in fact they just about nailed it in…
Continue Reading →The Adicolor launch is in full effect worldwide and the DIY shoes are flying off store shelves and internet sites like hot cakes. Karmaloop was one of the few online retailers to get a handful of these puppies-- and I've…
Continue Reading →"Before you create with your foot, create the boot that goes on it." That's the motto Adidas stuck to when designing TUNIT, the first-ever soccer boot you can tune to adapt to the weather, field conditions, and even your own…
Continue Reading →I don't really know (or care) whether this is an enthusiastic adidas fan, or a sting mission into the blog world by corporate adidas. The content on the new ILOVEMYADIDAS blog is fresh. It's all about "those three stripes", it's…
Continue Reading →I just added some of the funky adidas All Black's into my shoe mix over here at the headquarters. They're from the famed adidas Oddity collection, a wacky line of funky mismatched colors, patterns, and fabric swatches. I got them…
Continue Reading →I'm loving the new Adidas BW Army shoes, straight from Adidas in Germany. The shoes are limited to 500 pairs worldwide, and they're going fast. Each shoe is made from an authentic German military uniform, and i've seen them available…
Continue Reading →Karmaloop has been very generous and is offering joshspear.com readers a couple hard to find, limited edition t-shirts. Karmaloop is the only store online carrying the adidas/WE collaboration-- it's not easy to find, and is really great stuff. The gold…
Continue Reading →I spent this past weekend in San Francisco doing some "recon work", and I've got much to report--so look forward to more SF related posts this week. I stopped by nearly every hot sneaker spot in the area-- today I…
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