Love Me and Leave Me: Borrowed Fashion

I am not quite sure what I think about this idea, but for some reason I felt compelled to write about it for those of you who don’t already know about it– it’s Australian entrepreneurship at its best. Love Me & Leave Me is an online fashion accessories borrowing service for women, and the realized vision of Melbourne based Simonne Santana– she has created a niche business where there may very well be room for one. The concept is simple: why buy a ungodly expensive handbag when you can rent it for a week (or a month) and return it for a small fraction of the cost of owning it outright? The fashion cycle moves so fast, you’ll want to replace your key accessories soon anyway, right? Some of the brands you’ll find: Marc Jacobs, Chloe, Fendi, Louis Vuitton, Prada, Gucci, Balenciaga, Chanel and Dior. Still, for me there’s something a little strange about renting this kind of stuff. Q: “is that bag real or fake?” A: “real, but it’s rented.” LM & LM currently only operates in Australia, but I’m wondering when we’ll see a similar service state-side?

Via LifeLounge