Attention all coffee lovers! I just came across this fantastic grassroots start-up coffee company called Simple Coffee that is based on the principles of “better trade and honestly organic values.” Simple Coffee, founded by three 23-year old entrepreneurs, prides itself on paying small growers in third world countries better than the Fair Trade Price per pound for their beans – simply because it’s the best and right thing to do. When they say “honesty organic values,” Simple Coffee is referring to their honest handshake agreements with growers that pesticides will not be used. It’s just how they do business. Simple keeps their inventory low to keep freshness high, and also donate a portion of their proceeds to charitable foundations. They currently offer 11 different styles to choose from, all in 12oz bags, so take your pick and order now!