Imaginary Foundation: New Thoughts

Switzerland-based Imaginary Foundation has some new designs in their repertoire that are worth a look– they follow right along with I.F.’s mission of researching new ways of thinking and the power of imagination. This organization is somewhat mysterious– it’s headed up by a enigmatic ‘Director’ who is supposedly in his 70’s and the son of the founder of the Dadaistic Movement. To stay somewhat out of the limelight with their academic pursuits, I.F. communicates to the world at large through their streetwear line. The last I looked, they were running pretty low on their new stock, so you should head over ASAP to see what you can snatch up.