Hush Studios

Hush Studios does something really interesting, the kind of thing you see in ReadyMade’s “HYGTFAJ?” column. Looking at their website is a little like finding out there’s no such thing as Santa Claus. Well, maybe it’s not as emotionally scaring as all that, but it’s definitely revelatory.

You know those 15 second animations that come right before the opening credits of movies? Those jarring and usually wicked-awesome clips that confer an element of the sublime on the studio (or studios) responsible for your Feature Presentation, and leave no doubt that Miramax (or whomever) is really doing something? Turns out that those little animations are actually made by Hush, and other firms like Hush. You can check out their website and watch Random House Films’ new clip, which (according to Hush) will appear for the first time in front of the film Reservation Road, to be released in November. Hush does other stuff too, like commercials for Nike and Acura. It’s the kind of short video content that always seemed to pop up in front of your eyes, absolutely impressive and completely lacking in context. Now you know where at least some of it comes from, and you can watch it over and over again.

–Dan Steckenberg