Cicatriz Clothing

Awhile ago, I wrote a rather scathing review of an interactive mirror being used by a well-known fashion designer to digitally dress potential customers in her latest collections. I thought it was really, really, lame…and I still do, but a newish clothing line available in the UK is using a slightly similar idea to sell their small collection of tees online. The site for Cicatriz Clothing uses a tiled page of short clip videos (think intro to “The Brady Bunch”) to help viewers preview their good-looking collection. Each short clip features the same guy doing some dude-ish things in one of Cicatriz’s designs, and easy to comprehend flash tricks help you to get as worked up over the site as the actual offerings. What’s good about this form of video integration is its innate viral potential (whereas that other projection was sickly dependent on IM technology). The clothes themselves are are as much worthy of a look as the site itself — even though much of it is sold out at present — so turn your sound way up, then head over for some mid-day fun.