B_E_E

Posted on August 22, 2007 Under Life


Products declaring their “green” status are popping up all over the place these days, and standing out in that market is becoming increasingly more difficult. Beauty Engineered for Ever, or B_E_E, has nailed it though; the New Zealand-based company has created a full line of environmentally-friendly cleaning supplies that they claim will stand up with the best of the bunch — both eco-friendly and otherwise.

They’ve also kept design as a key ingredient, as is evidenced by their bottle and label designs. Clear, frosted plastic along with white and grey labels keep things simple, and some witty banter printed in large, bright colors livens things up with statements like “I’ll fight dirty, darling” and “I promise I’ll be gentle”. I like a little dirty talk — or would this be “clean talk”? — so here’s hoping that B_E_E makes it stateside really, really soon.