Skaffs: Beguilingly Beautiful

Automaker GMC’s slogan is “Do one thing. Do it well.” It’s the kind of empty aphorism that I should hate, but apparently it stuck in my head at least a little because I thought of it when I saw Luke Feldman’s art at Skaffs.com. Feldman works almost exclusively with one image, that of a Polynesian-looking nymph with an implausibly curvy figure and no feet. I didn’t make that sound very appealing, but it is. Feldman has been working with these"¦creatures…for years now and he knows exactly what he’s doing, so much so that he was recently recruited by Coca Cola to use his pixies to sell soda. He’s also incorporated his trademark images in a series of animated shorts (though to be fair his best short, Who Saved the Moon, actually features a little boy) and in some of the sweetest skateboard decks that I have ever seen. Feldman was recently in San Diego showing Skaffs and Who Saved the Moon at Comic-Con. With so much cross-platform work and so much success, why would Feldman want to mess with a good thing? But maybe he could just explain why the girls don’t have feet? I don’t like being attracted to something that appears to have tentacles.