Loducca: Sao Paulo

Posted on August 6, 2007 Under Design

I love working from home for all the obvious reasons, but I still wax nostalgic about the time I used to work in the historical Bradbury Building in L.A., a beautiful brick structure that was the location for many films, including Blade Runner. It made battling for an hour in traffic seem not so bad, with such a pleasant conclusion. Considering the hellish traffic here, the employees at Sao Paulo PR company Loducca are likely feeling the same way because of their week-old digs, which come with such irreverent amenities as a garden that imitates the beach, a stellar view of a nearby church, an inflatable meeting room and colored lights in the parking garage. The organic-shaped building was designed by Brazilian architectural firm Triptyque, who was responsible for the techno look of one of the city’s most famous clubs, D-Edge. Based on the need to neutralize the belligerent atmosphere of the street for a working environment, Triptyque utilized layers to create a softer ambiance inside, starting with one of wood on the shell of the structure to filter in light in different ways, according to the contours of the building. But how do they expect anyone to get anything done with a beach in the backyard?