Awkward Price
Interesting social experiment taking place here. Not entirely sure it will work, but good effort. Awkwardprice is a buzzy viral experiment where advertisers catch the attention of the public by paying crazy money for common and worthless items sold on Ebay (forks, clothespins, etc.).
Check out the current Ebay auction. $29 for a paperclip, and then an ad on the site associated with the auctions.