Diesel Denim Gallery Site Launch

I have grown to expect great things from Diesel over the years, and although they have been around since 2001, the three Diesel Denim Galleries (New York, Tokyo, and Osaka) help set Diesel apart from the other denim brands. Diesel uses their denim galleries to combine under one roof contemporary art with limited edition product– in the words of Diesel founder Renzo Rosso, ‘to support new talent in music, fashion and art,’ the ‘keystone’ of the Diesel brand. The current exhibit in New York is entitled ‘The Everburning Lights of the Serpent Handler’– it’s a 5-year retrospective of the Diesel Denim Gallery. And while many of you may find it difficult to make the trip to NYC, Tokyo, or Osaka, Diesel just launched a website to give you a taste from the comfort of your own home.

Via Lounge 72