Nike Brazil's V Project

Nike Brazil’s newest campaign idea, entitled “V Project,” tasked nine people from the worlds of fashion, skate and art to create their vision of victory. One of them, artist and skate photographer Flavio Samelo (who’s part of the ever-productive Baglione collective), tapped into the period when he was in a coma for a year and had to learn to walk again after coming out of it. It was an experience that he made tangible through a mix of concrete and photographs (video here). Over the next few weeks, the works will circulate through the windows of various stores that carry Nike in Sao Paulo, including Surface to Air and Maze Skate Shop (which recently underwent a nice renovation that incorporates rails and concrete just like you find at the skate park), and will be put on the website of a new Nike-sponsored magazine called Project Gudi.