Windfreak Style

There are those who are darn proud to break wind. We’re talking about Nike’s iconic Windrunner, of course, which started off as a functional apparel piece to cut pace-slowing headwinds. In their latest Brazilian campaign to promote these classic nylon jackets, Nike Sportswear called upon my dear friends Paula Reboredo and Gil França of street fashion blog Freakstyle to help oversee the one-off Windfreak Style contest. Sao Paulo residents are invited to send in photos of themselves in Windrunners, via their blogs, for a chance to win a package that includes (another) Windrunner and VIP tickets to Freakstyle’s monthly party "” essentially the bragging rights far outweigh the prize. So far the entries range from dudes on skateboards to stylish fashion shoots. Help pick the winner by leaving your comments on the Flickr page. What a great example of connecting a campaign to the local market.