What a Character

What do we mean when we say someone has character? Do we mean they’re smart? That they look distinguished? Or maybe they’re quirky? Sometimes it could be all of those things or in the case of some corporate entities, it could mean that they’ve hired San Francisco-based creative agency, Character to extend and rejuvenate their brand. Founded by Benjamin Pham, Tish Evangelista, and Rishi Shourie in 1999, the agency has since worked high profile clients as Nike, Levi’s, Restoration Hardware, Kohler and Pottery Barn on everything from packaging to brand identity. While they were busy giving other companies the once over, Character figured they should throw themselves a little re-branding shindig. The result? A brand new website that adds just the right amount of character for the folks at Character.