Well Done

You can’t eat this one, but you’ll have to cook it to see what you’re getting: in what is a sumptuous and scrumptious idea pointed out to us from Dezeen, Croatia’s Bruketa & Zinic agency designed part of food company’s Podravka’s annual report with thermo-reactive ink that only can be read after it’s been covered in foil, put in the oven and baked for 25 minutes at 212 degrees F. If you cook the Well Done report too long, though, your kitchen will be filled with the tear-jerking, telltale signs of a ruined dish: black, burnt, unrecognizable relics of the original. Reminds me of what happened the last time I made chocolate chip cookies. Lucky for non-kitchen-savvy shareholders and others who rely on the information in the report, the literal cook book features recipes from Podravka and not the financial numbers themselves. Those are actually housed in a non-bakeable part of the larger book of which the smaller one comes inside. Bon appetit, but keep that fire extinguisher nearby.