Davos: The Sustainable Consumer

I’ve snuck into the JP Morgan Chase lounge for some snacks, quiet internet time, email checking, twittering, blogging and the like with pal and green crusader (and trouble maker) David de Rothschild from Adventure Ecology. If you don’t know what he’s up to, check it out.

I sat in on an interesting panel called the Sustainable Consumer with a bunch of people, most notably Richard Edelman (interesting to see his top google hit is his apology for a fake Pro Walmart blog his company launched) , and Jeffrey Swartz (CEO of Timberland). Incredibly interesting to hear the passion of folks like this who want to put sustainability at the forefront of communication. One thing that came out of the panel for me was the importance of developing ‘standards’ for what eco, green, sustainable and so on, really actually mean. What does saving 1 Kilowatt of energy look like? How about 2 tons of carbon. There’s a long way to go though on all levels. Back to the sessions, follow me on Twitter.