The Alife Brand

Freshness Mag has a great feature about the past, present, and future of the Alife brand. If you’re unfamiliar with Alife — that brand has been at the forefront of ‘cool’ trendsetting for a long time. They recently opened a new store in Vancouver, and one at 158 Rivington, replacing their older 178 Orchard Street location. The new location is right next to the Alife Rivington Club (their shoe shop which is more like a country club than a sneaker shop). After passing by a tank of piranhas chewing on an Alife t-shirt, you’re in the new shop which is full of Alife edition sneakers, jeans, shirts, hats and jewelry. Check the feature, it has dozens of pictures and great stories.