Target Gets a Bulls-eye

Target has been blending art into their energetic advertising for quite some time now, but their latest spots are even more impressive than usual. New York’s Tronic Studio is behind the four spots playing at Victory Park (the world’s first large-scale, outdoor digital arts gallery) in Dallas, Texas, and I’m floored by all of them for an entire slew of reasons. This one is the first of the three spots that use marbles to create very visually/audibly arresting ads; the fourth (you can watch them all here) features a sort of paint-off between Mr. Jago and Kofie One, two very well-known, very talented street artists. According to Tronic Studio, a fifth is on the way, so keep an eye out if you like what you see.