Smoking Kills More

50 Graus — the heads we told you about last year who put ice penguins under the hot sun in a Sao Paulo park to make a point about global warming — is on our radar again (thanks to the same Marco Monteiro who tipped us on the original post) with another intelligently conceived campaign. This time they’re targeting, cough, smokers. In “Smoking Kills More,” they juxtapose the death rates of well-known historical happenings with the fatalities caused by smoking-related diseases, using cancer sticks as their medium to create both non-moving and moving images. Watch their incredibly well-done stop-motion animation vid spot of a war scene created from cigs here. The controversial art piece you see pictured was made with 13,000 cigarettes and was built and displayed in front of curious passersby in the city’s center for full effect. Imagine trying to wash the smell of all of those out from your clothes. Nasty.