Section Outerwear

We’ve had the distinct pleasure of spending some serious quality time with the guys over at Section in the past few months. I had known that Trent and Troy Bush were pioneers in the snowboard outerwear world — they’ve been involved with that industry for 20 years, so suffice to say they know what they’re talking about — but man-alive, their new gear is fresh! Section hasn’t been around for too long (the Bush’s past projects included starting the original Twist Clothing Company and many years at Burton/Analog), but it has hit the industry like an asteroid, as more and more people are realizing that they really are on the cutting edge of outerwear fashion and function. Section’s goal: to morph the snowboard outerwear experience from a static and difficult chore into an easy-to-operate automated delight. The anchor of the Section brand has to be fabric quality and the Section Progression Systems. These SPS’s are features that the guys have dreamed up that will make your life easier on the mountain– more functionality, more comfort, and more performance than other brands’ features. Some of the many SPS’s: Auto Cuff, Glove Holster, Progressive Suspension, Dimensional Venting, Disappear Wrist Gasket, and the Recoil Pass Pocket (my favorite– so simple, it took Trent 20 years to figure out.). Pictured here (from left): Black Label MFM Signature Jacket, Division Mark Frank Montoya Jacket, and the Women’s Division Entrourage Jacket. One thing: revamp your website guys! What are you waiting for?