Royal Elastics in Taipei

When I was in Taipei I got a nice tour of all the Royal Elastics flagship stores. It’s amazing to see a brand have such solid Asian brand presence. The American team should be taking notes on the way the Taipei team is marketing Royal Elastics–they’re really doing it nicely here. Many Americans haven’t even heard of the brand–Asia on the other hand has recognized Royal as a massive supporter of street-art. This past Saturday in Tokyo there was a massive art party with live painting by sheOne, sponsored by Royal Elastics. They’re totally doing it right here: Art installations, customized artist-sneakers, and beautiful store fronts. I’ve started seeing this brand all over Tokyo as well, nice stuff.