ROJO x smartfortwo

Posted on November 15, 2007 Under Design

It seems like everyone these days finds inspiration in being Eco-Friendly. It’s not just Al Gore anymore. With Television networks, politicians, car companies, amongst others all jumping on the bandwagon, it should come as no surprise that artists are also caught up in what is hopefully a lasting trend.

While art and industry may sometimes make strange bedfellows, ROJO, the Barcelona-based artist consortium, have found themselves a muse in the new smart fortwo, the fuel efficient two-passenger vehicle from smart, a collaboration between Penske and Mercedes Benz. The product of this inspiration is the latest issue of ROJO’s coveted design books entitled ROJO(R)fortwo. The special issue contains artwork from the likes of Catalina Estrada, MWM, Deanne Cheuk, Yoshi Sodeoka, Tofer, Alex Prager, Friends with You, Ben Summers, Dalek, Holly Stevenson, Chet Purtilar, Jemma Hostetler, Meomi, Yoshi Tajima, Evgeny Kiselev, Vanessa da Silva, Bruno 9li, Cristiano Trindade, Todd Tourso, Amir H. Fallah, Justine Ashbee and Sergei Sviatchenko.

If all of that artistic firepower isn’t enough to get you excited, then perhaps the special offer will do the trick. To celebrate the launch of the new smart fortwo in USA; ROJO is offering a 25% discount on the two special printed issues dedicated to smart two special printed issues dedicated to smart. If taking advantage of that offer doesn’t make you feel brainy, we don’t know what will.