Rebranding Playboy

Posted on December 21, 2009 Under Design

Playboy.png Friendly Fox.pngcover.jpeg

Alex Cornell (Scott Hansen’s Design Intern) is one talented dude. You have to check out his latest (school) project: Rebranding Playboy and the Book Production.

For my MFA program, I’ve done a conceptual rebrand of Playboy. Basically, the magazine has gotten rid of nudity, is comprised entirely of articles (“I read it for the articles”) and is now represented by a sly fox who has consumed the old bunny logo.