Rebranding Playboy

Posted on December 21, 2009 Under Design

Friendly Fox.png

Alex Cornell (Scott Hansen’s Design Intern) is one talented dude. You have to check out his latest (school) project: Rebranding Playboy and the Book Production.

For my MFA program, I’ve done a conceptual rebrand of Playboy. Basically, the magazine has gotten rid of nudity, is comprised entirely of articles (“I read it for the articles”) and is now represented by a sly fox who has consumed the old bunny logo.

Design, identity, logos

About the author

Josh Spear: I'm a frequent-flyer-mile-collector trying to visit every country in the world, sushi addict that loves omakase and active investor. Since 2004 this site has been a place for me to share highlights from art, culture, technology and global trends that I care about.