Rbk Custom

Last month Reebok introduced their shot at a customized sneaker system. It’s amazing to me it took them this long to come out with it, but alas it’s here. Believe it or not, I’m actually somewhat impressed. It allows you to customize more than a dozen parts of the sneaker– far more than available on Nike iD. I’m not crazy about the sneakers to begin with, or the mediocre name ‘Rbk Custom’, but it’s definitely a move in the right direction.