Own Your C

Wow. It has only been launched for two weeks and OwnYourC has already won ‘site of the month’ from Favourite Website Awards. The site is part of a State of Colorado teen anti-smoking initiative, and was designed jointly by ad agencies AgencyNet and Cactus here in Denver. OwnYourC takes a form conducive to internet-saavy teen visitors–an interactive world, full of animation, green-screen video, 3D characters, stop motion animation, sounds, etc. The substantive premise of the site is that people are faced with an array of decisions everyday–whether easy or tough, each decision we make defines us and has its own consequences. The campaign conveys this message artfully throughout the site, and the site creators are starting to see that kids are ‘becoming the voice to extend the campaign.’ The creators of OwnYourC have also observed that the forum function of the site has been the most powerful aspect so far. According to Norm Shearer, Creative Director for Cactus, ‘great intellectual conversations are starting to seed and grow this area with awesome organic teen driven content.’ We agree Norm … OwnYourC’s concept is powerful from a variety of standpoints. Congratulations!