Otra Design

Otra Design makes me wanna do step aerobics. This could be subconscious, as I’m actually pretty certain that my mom had a Jane Fonda video in which the transitions from “warm-up” to “fat-blasting” looked a lot like the transitions used on this Swedish designer’s new site. Regardless, Otra’s portfolio is giving me endorphins — and as it turns out, I’m not the only one who’s been (subconsciously or otherwise) associating the designer with fast-paced movement. Otra (Jozias Dawson by birth) has been snatched up to bring speedy clients’ (like Scion and Lexus) microsites to life. He’s also has done some great work for Nike, and plays hard with personal 3D projects that tend to wrap up quite nicely (like the one pictured). A few words of advice before you click over: turn down your computer’s sound and stick your own brand of techno in your ears. I’m not saying they’re bad tunes, I’m just saying you should… ease yourself into it. You know, so you don’t pull any muscles on that step.