NYC Burton Store

I stopped by the new Burton store this past weekend and NYC, and I was very pleased. It’s so funny that it took a store this long to put proper ‘in store testing’ in place for their products. The only other time I had seen anything close was a small wind tunnel at the Outdoor Retailer Trade show, in Salt Lake City a few years ago. The store was much larger than I expected, with shelfs and racks full of Burton, Anon, and Gravis goodies. The floor was slanted and tilted around mimicking a ski hill, a nice touch. The walk in freezer was really great though, with a Karim Rashid Kite Chair, a mirror, and a few ice cube lamps inside. Looking for snowboard gear in NYC and want to put it up against the -20 degree cold? Now there’s a place…