Nike x Appletree Records x 290 Sq. Meters

Nike teams up with Dutch record label Appletree Records and a sneaker store in Amsterdam to bring us a triad of dope. In a brand new incarnation of the Pop-Up Store, the big brand features interpretations of some of their sneakerhead staples, including the Airmax, Dunks and of course, the almighty Air Force One. While the limited edition gear — including an incarnation of AW77 hoodie — can only be seen at a handful of stores in Europe (including project partner 290 Square Meters), anyone not in the vicinity can get a taste via the AW77 Loopwheeler inspired music project Peche Noire, comprised of Beau Love, Louis Bordeaux, Sotu the Traveller and engineer Elio Debets; fellas from Amsterdam’s Appletree Records. Check out the video.