Nike Flyknit

Not content with their already lightweight racing shoes, Nike just unveiled Flyknit technology, just months before the London Olympic Games. The designers at the Beaverton, OR athletic company figured out a way to weave a complete upper while mating it with a stable and protective Lunarlon sole. Flyknit eliminates the use of glue, sewing, or cutting which means a drastic savings in weight for this one-piece silhouette. How much savings? The Racer model that marathoners the world over will be sporting weighs just 5.6 oz, which is slightly heavier than your iPhone 4S. For the rest of us, the Flyknit Trainer+ comes in at 7.7 oz. Me? The consummate Hiroshi Fujiwara fan, I’m looking at picking something up from the HTM collection. The sneakers will drop July 2012.

Check out the video here.