Nike 6.0 Splashcast
Nike's latest outreach to action sports aficionados comes in the form of take-home video, slow motion shots, and the elements. In conjunction with the marketing agency Nemo Design and director Jared Eberhardt, Slow-Mo spots captured surfers Dusty Payne and Casey Brown's faces at 1,000 frames per second as they were hit with waves. The corresponding Nike 6.0 Facebook app, Splashcast, has just debuted at the AST Dew Tour in Portland. Now snowboarders, BMXers, and wakeboarders alike can upload videos of themselves being hit with slow moving precipitation. Current Slow-Mo booth stops are Orlando and Breckenridge, but the daily footage is wherever you’re at.