Nexcite

Once upon a time, just a couple years ago, there was Niagara. A Swedish company had developed Niagara as an herbal love enhancement supplement for women– and it was huge! I remember it being all over the news. These bubbly blue bottles of love disappeared fast; all because a certain pharmaceutical company felt it threatened one of their big earners, the tiny blue pill for men known as Viagra. But blue isn't just for boys. We came across the men from Sweden bearing these blue bottles recently, and ta da! Niagara had been reborn– as Nexcite. Nexcite's label is more exciting than Niagara's with their very cute little love bunny in a better position and other subtle updates that really make a difference from a branding perspective. Nexcite comes not only in the traditional "split" size, but also in a Magnum bottle for those of you who like to party like rockstars. As far as I'm concerned, it's bubbly, controversial, and fun in the late night. So I’d say it's time to get excited about Nexcite's soft rebranding launch– it’ll be more fun than Red Bull.