Molo Mojo!

Molo, a vibrant line of children’s clothing by Danish designer Louise Frederickson, is (sort of) making me wish there were more kiddies scampering around in my circle of friends. Driven by the principle that kids should be able to express their creativity with their clothing, Molo offers a kaleidoscopic selection of easy-care items that are designed without taking the opinions of parents into consideration. Not that parents don’t love the line — the kid-friendly fabrics and pass-me-down durability do a great job of keeping moms and dads delighted — but Molo’s real focus lies only on what children themselves want to wear, which results in a line of clothing that is partly whimsical, partly realistic, and totally un-boring. My favorite thing about Molo is the free-for-all attitude that they seem to embrace when designing each new season; they know that kids might choose to wear all of their favorite clothes on the same day, and that those favorites aren’t at all likely to match, and they’re wholly supportive of that fact. You can find Molo at children’s specialty boutiques in Denmark, around Europe, and one or two stores in Canada, but your best bet is probably to Google the heck-o out out of them- it looks like few of their stockists have online stores and will ship to the U.S.