MINI Cooper: Hammer and Coop

We have grown quite fond of what MINI Cooper is doing as a car company– they’ve managed to create a well built and enticing compact car that has grabbed the attention of the multitudes; it doesn’t hurt that they offer their customers the option of full customization. The newest online advertising campaign from MINI also grabbed my attention. It takes the form of an action film series called ‘Hammer and Coop.’ You really have to see it for yourself. At the end of each episode they prompt you to either forward the experience to a friend or, of course, go to the MINI Cooper website to customize your own Coop. Hammer and Coop are giving us 6 episodes of cheesy action enjoyment, complete with fast driving, tacky lines, sexy women, a separate music video (quite the 80’s ballad), and even an action name generator that has you input your name and spits back your ‘action name’– mine’s ‘Jigsaw Seawolf.’ The first 4 episodes have already run, but the final 2 are still to come. Quite the cliffhanger they have us on…