Max Haus

I haven’t dove into the housing market yet, but having friends who have done it, they tell me the quest for the perfect place frustrating and the “perfect place” fairly elusive. Some have ended up buying lofts for the endless possibilities an open space can give them, but a year later and half a million bucks in the hole, they’re still living in an echo chamber that resembles every much a Costco warehouse than “home, sweet home.” Familiar story, I bet.

Max Haus in Sao Paulo intends to give Brazilians every final bit of their dream digs. When they buy a 753-square-foot apartment in one of Max Haus’ buildings, the basic sewer lines and such are already set up, but they’ll get to play architect and design the layout, as well as how they want the rest of the space utilized. Then — easy! — Max Haus builds it the way they’ve been instructed. Potential homebuyers start by going to the company’s website, which lets them fool around with different plans that can be saved to a profile. It’s a little bit like Sim City meeting real life. I can’t wait to start building a place to house my enormous shoe collection. What would you do with yours?