(LESS) Campaign: Donate Without Consuming

Posted on February 27, 2007 Under Life

Don’t get me wrong, I appreciate how big corporations like Gap are turing sales into helpful donations to great causes through the (RED) campaign; I think (RED) has been successful from a wide-spread outreach standpoint. But I also really appreciate the response to the (RED) campaign by the (LESS) campaign. (LESS) is a collaboration between Romantic Static and Words Pictures Ideas that allows you to donate to great charities with out buying stuff from a major corporation. Launched only yesterday, (LESS) is already starting to get some great donations flowing through their system. If you don’t view shopping as a solution to human suffering, (LESS) may be more for your donation efforts.