Lee Jeans Australia Wants You To Come Clean

Feel like playing a bit of a prank this afternoon? Spin New Media created this interactive viral video for Lee Jeans Australia that allows you to upload an image of anyone – a friend, your boss, your mother – and after entering their little “secret” generates a YouTube-esque video diary. Come Clean then sends out an email, forward-style, to the people who you feel deserve to know the truth. Available in versions for both guys and girls (my friend Kate’s immediate response was, “Woah, that dude is HOT,”) it’s sure to freak out anyone with a moderately guilty conscience.