NovaS/B: Zero-Emissions Marketing Co.

When you walk down Avenida Gabriel Monteiro da Silva in the Jardim area of Sao Paulo, you'll see a place that at first looks like a construction site, with high walls made more attractive with a lush forest image on the front. Great way to hide the ugliness of a construction site, you think. But in actuality it's a clever installation by marketing company novaS/B, which is claiming the title as the first zero-carbon-emissions marketing agency in Latin America. The photo shown here is the the company’s lot after the installation, and after the jump, you’ll see a photo of the lot before the installation. The 320-square-meter piece is really on the building's lot. The image represents the 385 trees that have been planted on behalf of the company on a reserve in the interior of Rio de Janeiro state, as part of the Florestas do Futuro (Forests of the Future) reforestation project in Brazil. In determining the number of trees to be planted, their client MaxAmbiental calculated the volume of carbon dioxide emissions from novaS/B's 90 employees last year"” counting in trash loads to the waste given off during each person's transport to the office and back home. The number came out to be a whopping 72 tons of CO2 emitted. It's good marketing all around, I think, and even better, it's a lasting publicity stunt that benefits everyone.