Jib Hunt: New Threads

With Sean Paul wearing his shirts and his collection on the shelves at Karmaloop, Jib Hunt hardly needs us to join the fray of those exclaiming the merits of his clothes…but we’re going to do it anyway, because he’s about to unveil his Holiday 2007 Basics Collection and his Better Men’s Spring 2008 Lifestyle Sportswear Collection at MAGIC "” an event that I assume will be much livelier than its website. (The collections, also, will be more attractive than their names.) Jib sent us a few advance pictures of the tees he’ll be showing at MAGIC and they are characteristically bold, engaging and cognizant of the world around them.

For a bit of insight into Jib’s history and philosophy, check out this stiff but informative video, which first aired on Bravo. While the announcer talks about how great Mr. Hunt is, we learn how leaving your corporate name off a piece of clothing can actually make your brand popular.