In Milan, a chair is a chair is a chair.

I didn’t go to Milan Design Week this year, but my dear friend Kristina Dryza did. Her perspective is pretty great, and sort of what I expected to hear. Excerpt below:

In the West, we crave experiences that help us know ourselves better, and better express ourselves. The companies showing at design week needed to use "˜illumination' as the filter from which to deliver their brand experience as the world doesn't need another chair, light fixture or cabinet. The world needs design steeped in meaning. And as many social commentators keep reiterating, meaning is the new currency.

Read the rest over here.