Howie's Hand-Me-Down

Posted on January 14, 2009 Under Fashion

You know we love Howie’s right? The British fashion line with a social consciousness that uses ethical means of manufacturing and organic cotton? Now they’ve come up with an eco angle that you never hear about — clothes that last. Howie’s new Hand-Me-Down line comes with a 10-year guarantee. Co-founder David Hieatt writes in a letter describing the products, “We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer.” We couldn’t agree more. Then we had a look at the bags and coats Howie’s is offering — a little on the pricey side. You can always justify it by dividing the price by 10.