Gypsy Cab Project

In yet another home run by their marketing department (or more likely Crispin Porter), the folks at Volkswagon took a guy from Colorado, put him in a VW Rabbit taxi and had him drive people around the Big Apple. 100 fares in 14 days with passengers as varied as an Asian superstar to an older gentleman who needed a ride down the street to visit the clinic. Each fare is openly recorded with dash cams and it’s interesting to see the nervousness and suspicion on some passengers’ faces, though they all eventually open up. Steve, the driver (and filmmaker), is refreshingly candid and respectful, often prodding his fares for advice on the best way to navigate the mean streets of New York City and how to be a “better” cabbie. Much like Taxicab Confessions, though less graphic and vulgar, the Gypsy Cab Project gives us a rare look into the little stories that make all of us unique.