Greedy Genius
Sneaker this, sneaker that. With sneakerhead websites like SneakerPlay.com and the much anticipated Sneaker Pimps USA Tour, there’s no denying that the once underground sneaker subculture is now making a mad dash into the mainstream consciousness. One of the most talked-about new companies to emerge from the scene is Greedy Genius. Based loosely on the timeless Nike Air Force 1, Greedy Genius has managed to incorporate a unique color palette and exotic materials such as 3M reflective, diamond lace eyelets, and ultra-premium suede and leathers. Each style is limited to 500 pairs worldwide and Greedy Genius shoes are currently only stocked in select boutiques so good luck finding them. Their full website isn’t finished yet, so stop on by the Greedy Genius MySpace page for more information.