Girl Power Baby

Whether or not they’ve ever heard of the Spice Girls, adolescent females in developing nations have more or less served as the embodiment for the phrase “Girl Power”, displaying an unparalleled ability to foster drastic socio-economic change in not only their families, but also their communities and countries. Recognizing the power of these individuals and their importance on the global landscape, the Nike Foundation and the NoVo Foundation have donated $100 million and worked in conjunction with Norfolk based Grow Interactive (designers of this site) and Portland ad agency Wieden + Kennedy to bring the world’s attention to The Girl Effect. The organization and site aims at investing resources to ensure that young girls can grow into educated women and don’t fall victim to trappings such as poverty, disease, early marriage, and pregnancy, so that they may instead focus their energies on becoming the leaders of their community and making the world a better place. The site details some startling facts as to what happens when a girl gets a chance and what happens what she doesn’t. We recommend you check it out and help fix this messy world up a bit.