Giggle Wrap

Posted on February 14, 2008 Under Design

There's nothing quite like unwrapping a present"¦the anticipation"¦the thrill of that first tear of gift paper"¦and ultimately the disappointment at receiving a pair of socks or a Wii Game you already have, proving once again that it is ultimately better to give than to receive. More proof that's it's better to wrap than unwrap can be seen in the line of gift paper from New York Based Giggle Designs. Their Giggle Wrap, being sold at the MoMA gift shops, add a certain beauty to the art of wrapping presents by covering the decorative paper in tourist photos and “memories that aspire to bring something more personal, inspiring and emotional to the act of giving gifts.” While you revel in the aesthetic joy of wrapping that certain surprise in a grass at the park design, a birthday cake, or spaghetti and meatballs, don't be surprised when your loved one rips open that lovely paper and recoils in horror at that Milli Vanilli CD you thought would be a funny birthday present. Even if the outside is beautiful, ultimately it's what's on the inside that counts. Girl, you know it's true.