Gap+Rehab: The Sound of Color

So what exactly is the sound of color? Gap and San Francisco-based Rehab asked this question to five bands, who each wrote corresponding tracks for Sound of Color. The pieces were then handed off to different directors who were allowed complete creative control over the videos they produced. The result is a diverse and — pun alert! — colorful soundtrack to accompany Gap’s Spring ’08 line. Read more of the director’s commentary over at Creative Review.